Top 5 Beauty Retail Android Apps in South America Q1 2022

During the first quarter of 2022, the top beauty retail apps on the Android platform in South America showcased varied performance in terms of downloads and active user engagement. Below is a detailed analysis of each app's performance, based on data from Sensor Tower.

O Boticário experienced significant fluctuations in weekly downloads, starting at around 87K and peaking at nearly 399K in late February. Active users also saw a substantial increase, rising from 786K at the start of the quarter to a peak of 1.6M in early March before settling at approximately 941K by the end of March.

Natura: Perfumes e Cosméticos maintained a steady download rate, with numbers ranging from around 46K to 61K throughout the quarter. Active users showed a slight increase from 335K to a peak of 374K in mid-March, ending the quarter at about 339K.

For Época Cosméticos & Perfumaria, weekly downloads were relatively stable, fluctuating between approximately 28K to 62K. Active users increased from 132K at the start to a high of 187K in mid-February, then slightly decreased to 164K by the end of March.

Beleza na Web: Cosméticos saw a consistent increase in downloads, starting at around 37K and peaking at roughly 56K in mid-March. Active users also followed an upward trend, beginning at 173K and reaching about 198K before slightly declining to 190K by the end of the quarter.

Representante Eudora had a more modest download rate, with numbers ranging from about 5.8K to a peak of 21K in mid-March. Active users showed steady growth, starting at 53K and peaking at around 77K in mid-March before ending the quarter at approximately 72K.

These insights provide a snapshot of the dynamic beauty retail app market in South America for Q1 2022. For more detailed data and analysis, visit Sensor Tower.